That is why in addition to reformulation we need to see restrictions on junk food advertising before 9pm, greater support for parents to reach and maintain a healthy weight before, during and after pregnancy and an extension to the national child measurement programme. Our Little Helps for Healthier Living campaign aims to help make it easier for customers to make healthier choices every time they shop with us. Tesco soft drinks buyer warns entrepreneurs. “This is just one part of our plans to make the food on our shelves healthier by reducing levels of sugar, salt and fat in our own brands,” said Matt Davies, Tesco’s chief executive for the UK and Republic of Ireland. has said fruit juices and smoothies are the new danger. Government hails supermarket’s move to reformulate all of its own-label soft drinks, saying it shows pressure is working, Last modified on Sat 18 Aug 2018 01.48 EDT. Volvic Touch Of Fruit Strawberry Sugar Free 1.5 Litre. Fruit juices will not be classified as soft drinks for the purposes of the tax, even though there is plenty of scientific evidence that they contain high quantities of natural sugars and therefore can contribute to obesity. Tesco customers are now consuming on average over 20 per cent less sugar from our soft drinks than in 2011. “It is great to see Tesco leading the field by reducing the level of sugar in their own-brand drinks,” said Nicola Blackwood, the public health minister. Our online supermarket will allow you to order fresh food, organic food and other groceries over the Internet within Ireland and have them delivered to your home. Later this week, the UK Government’s soft drinks industry levy will come into effect. Over the last few years we have launched our Perfectly Imperfect range of ‘wonky’ fruit and veg plus a new range of farm brands – helping customers find great tasting fresh food at affordable prices. “It is proof that taking added sugar out of drinks is both possible and in line with what customers want. The consultation document on the soft drinks levy says “the legal definition of ‘added sugars’ used for the levy should exclude fruit juice, fruit puree, and fruit juice concentrate”. Write a review Rest of Lemon & Lime Fizzy Drinks shelf. We've already increased space for our “on the go” ranges by 20%. However, when the levy starts, we estimate 85% of the drinks we sell at Tesco will be exempt. We have helped to ensure our customers' baskets contain healthier food by driving down the cost of fruit and vegetables. £ 6.45. By taking this holistic approach to health, we are working to support government health targets in every country we operate in, including those set by Public Health England, and ultimately we want to play an active role in helping achieve UN Sustainable Development Goal 3.4 and cut avoidable deaths by a third by 2030. It needs to be one of several measures that challenges the obesogenic environment that surrounds us, including closing loopholes to protect children from junk food marketing on TV and online.”. The government expressed satisfaction that the threatened tax was exerting the pressure it wanted on the soft drinks industry. INDY/ LIFE Newsletter Be inspired with the latest lifestyle trends every week To help reduce sugar for our customers we’re giving more space, on our shelves, than ever before to low sugar alternatives. Importantly, the work we’ve been doing to reformulate our products only forms one part of the work we’re doing to help our customers and colleagues live healthier lives. Get all your favourite drinks for some great summer nights in. The supermarket cut sugar in soft drinks below taxable levels. Only last week figures showed that over a third of children are overweight or obese by the time they reach year six, so it is vital that this acts as a catalyst to inspire other producers and retailers to make similar changes. Looking after the health of our colleagues and customers is a longstanding aim at Tesco. “But this is just one step of many needed to make a serious impact on this deep seated problem. Here in the Tesco Soft Drinks team, we’re extremely proud that Tesco was the first retailer to reach this milestone. Write a review Rest of Sugar… Tesco Ireland has said it will not increase the prices of its own-brand carbonated soft drinks after the introduction of the new sugar tax next month. Through our Peas Please pledge we've committed to increasing the amount of veg through recipe development and introducing new products. Health campaigners and the government are particularly pleased with Tesco’s action because they are one of the biggest suppliers of own-label colas. Over the last decade, we’ve been working in partnership with our suppliers to make our own-label soft drinks healthier, by reformulating them to reduce sugar content. Coke Soft Drink Original 1.5L Single. 100 Plus Original Isotonic Drink 1.5L. 1 comment. The Grocer says we've the widest selection of low-sugar drinks, using innovative technology from SpoonGuru to help customers make healthier choices online. Tesco, which announced it was changing the formula for all 251 of its own-brand soft drinks, declined to say how it had reduced the sugar content below taxable levels. The supermarket giant’s move was applauded by the government, which has attempted to concentrate industry minds on reformulation. The cut in sugar to 5g per 100ml represents a 50% reduction. As well as the work we’ve done to reduce sugar in our own brand soft drinks, many branded soft drinks have also been reformulated, but for those which have more than 5g sugar per 100ml the sugar tax will apply. The tax was announced by the then chancellor, George Osborne, in his budget in March but will not take effect until April 2018. Reducing sugar in Tesco soft drinks. At Tesco, we want to offer choice to every customer. “The government’s sugar levy is designed to encourage manufacturers to cut the sugar from their products before the levy comes into force in 2018. In recent years, we’ve developed a strong and leading health strategy which has seen us being the first and only supermarket to remove sweets from all of our checkouts, offering free fruit to children in our larger stores and investing in making healthier choices easier and cheaper. Trendy pineapples replace avocados as UK’s fastest growing fruit, Healthier kids, happier shopping: Tesco gives away over 50 million pieces of free fruit to children, Jump to accessibility statement (accesskey 0), Board, Board Committees and Executive Committee, Staying COVID-19 secure in 2020 in the UK, Proud to support local communities across Scotland, Supporting Black History Month and our BAME colleagues, Group statement of comprehensive income/(loss), Tesco enhances its support for the UK Armed Forces, below the threshold for the new sugar levy. This work has meant that we’ve been able to cut over 9 billion calories from customers’ annual diets. “However, reformulation alone will not solve this problem. Wed, 04 Apr, 2018 - 07:21 By Geoff Percival By reformulating our own brands to reduce levels of sugar, salt and fat, we’ve removed over 8,000 tonnes of sugar, fat and salt from over 2,000 of our products since January 2015. All Tesco brand soft drinks were below the threshold for the new sugar levy some seventeen months before the levy comes into force. All our own label soft drinks are already below the threshold for the levy. Now RM3.19, Before RM3.50, Save RM0.31 Promotion valid … Fragrant rosemary combines with fresh oranges and lemons for a super refreshing non-alcoholic spritz. The result? Read our privacy policy for more about Add Coke Soft Drink Original 1.5L … Rest of category. Add Sprite Regular 6 X 330 Ml. Our Head of Soft Drinks, Phil Banks explains how Tesco became the first retailer to reformulate its own brand soft drinks to below 5 grams of sugar per 100ml. Tesco has escaped the government’s sugar tax by cutting the amount of sugar that its own-label soft drinks contain to below the 5 grams per 100ml at … In January, we also kicked off a groundbreaking five year partnership with The British Heart Foundation, Cancer Research UK and Diabetes UK aimed at bringing about behaviour change to improve health. Write a reviewRest of Berry Flavoured Water … Write a review Rest of Lemon & Lime Fizzy Drinks shelf. ฿ 25.00. That leaves it open to soft drinks manufacturers to add extra fruit to boost the sweetness of their drink. Cookie Policy By browsing this site you accept cookies used to improve and personalise our services and marketing, and for social activity. We will continue to stock a full range of branded soft drinks. This means some branded drinks may be more expensive or come in a smaller serving size. But at Tesco, things won’t be so very different. It will affect producers and importers of soft drinks that contain “added sugar”. Tesco Soft Drinks Tesco squash including high juice, no added sugar and cordial. This herbal twist on a homemade lemonade is a sophisticated soft drink to serve all summer. “Just last week, new figures confirmed that over a fifth of children are overweight or obese by the time they start primary school, and a third by the time they reach year six,” it said in a statement. Responsible actions like this are so important in our fight against childhood obesity.”. Tesco.ie, the Ireland's leading online grocery shopping service. We remain committed to helping our colleagues and customers live healthier lives and we’re proud of the way we’ve led the way on reformulating soft drinks. £ 1.87. Diet Coke 24 X 330Ml Pack. Prof Russell Viner, the Royal College of Paediatrics and Child Health’s officer for health promotion, said: “This is really positive news and we congratulate Tesco on this move. Tesco has escaped the government’s sugar tax by cutting the amount of sugar that its own-label soft drinks contain to below the 5 grams per 100ml at which the levy is supposed to come in. “So to try to stem the growth in obesity, it is vital that other supermarkets and food and drinks manufacturers follow Tesco’s lead and reformulate their own products too. Add 7Up Free 330Ml 24 Pack. Barry Popkin, professor of nutrition at the University of North Carolina at Chapel Hill School of Public Health, has said fruit juices and smoothies are the new danger, because of the assumption that they are healthy. Later this week, the UK Government’s soft drinks industry levy will come into effect. Marks and Spencer Soft Drinks A wide range of soft drinks such as high juice, cordial and many more. Sainsburys Soft Drinks The tasty and mouthwatering range of squash and high juice from Sainsburys. Across the country, Britain’s shoppers will be looking to see how the levy has changed the price of their favourite soft drinks. “We have worked to make sure our soft drinks still taste great, just with less sugar. It was only possible because of the strong relationships we’ve built with our suppliers. This means that there will be no price increase in Tesco soft drinks after April 6. See more Drinks recipes at Tesco Real Food. Tesco customers are now consuming on average over 20% less sugar from our soft drinks than in 2011. Tesco sugar-free lemonade. The Obesity Health Alliance, which brings together a number of health charities and groups concerned about the health impact of the nation’s weight, applauded the Tesco announcement and the implication that the tax threat was working, but said that was not enough. The prominence of low sugar drinks can make a big difference to what our customers choose. Our Head of Soft Drinks, Phil Banks explains how Tesco became the first retailer to reformulate its own brand soft drinks to below 5 grams of sugar per 100ml. The hope is that other manufacturers will follow suit. Shop beer, cider, wine, and spirits, as well as soft fizzy drinks online at Tesco. It is only by taking a wider, more holistic approach that we will be able to overcome this national crisis.”. £7.00 Clubcard Price Offer valid for delivery from 28/10/2020 until … Related tags: Soft drinks. We’re hoping this initiative will help make it a little easier for our customers to live more healthily.”, When asked how it had made the reformulation and whether it involved low calorie sweeteners or extra fruit, Tesco replied in a statement: “We’ve worked really hard to make sure the drinks still taste great and we’ve rigorously tested them with our customers.”. 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