A Scottish brewery has won a legal battle with Elvis Presley's estate over the name of one of their beers. BrewDog has won its battle against the Elvis Presley estate after a previous ruling, which banned the Scottish brewer from calling one of its beers 'Elvis Juice,' was overturned. The beer maker launched its “Brewdog Elvis Juice” … BrewDog Blog Categories. The company, which has been valued at up to £1 billion, has 47 bars and bottle shops and exports to 55 countries. The hearing officer also regarded that the average consumer will assume that the goods sold under BrewDog’s marks come from the same or related undertaking as those sold under the already registered trademark ‘Elvis’. Elvis Juice is a IPA - American style beer brewed by BrewDog in Ellon, GB6, United Kingdom. BrewDog have lost a legal battle with the estate of Elvis Presley over the name of one of their beers. BrewDog co-founders James Watt (left), Martin Dickie legall change their names to Elvis. BrewDog Elvis Juice puts grapefruit centre stage. BrewDog Elvis Juice puts grapefruit centre stage. The Sun website is regulated by the Independent Press Standards Organisation (IPSO), Our journalists strive for accuracy but on occasion we make mistakes. Gigantic grapefruit notes are tail-gated by orange and pine. Snapback festening for the perfect fit. Last update: 12-22-2020. Scottish brewery BrewDog has won a lengthy legal battle with the estate of Elvis Presley over the name of its popular ‘Elvis Juice’ IPA. Brewdog has lost a legal battle with Elvis Presley’s estate over the name of one of its bestselling beers. However, they were contacted by lawyers from The King’s estate who demanded they change the name. All piled high on a … BEER maker BrewDog has won a legal battle with Elvis Presley’s estate over the name of an ale. The Scottish brewers launched their grapefruit-based IPA ‘Elvis Juice’ in July 2015, with sales of more than £2m and over 415,000 litres to date. Scottish brewer Brewdog has lost its latest legal battle with Elvis Presley’s estate after the EU Intellectual Property Office opposed its trademark application for its Elvis Juice beer. This case is a useful reminder that, whilst trademarks and brand names should be memorable and easily roll off the tongue, brands should take care to select an original and unique name. BrewDog has won what legal experts have described as an "important victory" in a battle against Elvis Presley's estate to use the singer's first name in a flagship beer product. Any 2 for £9 - Selected Beers 330ml - 500ml Offer valid for delivery from 17/11/2020 until 02/01/2021. To inquire about a licence to reproduce material, visit our Syndication site. The malty base is flooded by citrus-aroma’s, thanks to the aromatic hops and the added grapefruit-peel. 679215 Registered office: 1 London Bridge Street, London, SE1 9GF. Followed by a chorus of orange and pine, loud citrus flavors groove on a solid malt base foundation, giving the … In a further bid to highlight this misdirected assault, BrewDog is offering a free half pint of Elvis Juice IPA to any Elvis namesakes of legal drinking age this weekend. Beer festivals. One size fits all. The company launched its grapefruit and orange flavoured Brewdog Elvis Juice IPA in … It can now call the IPA BrewDog Elvis Juice — with its own name first. The company is valued at up to £1 billion, exports to 55 countries and launched its spirits arm, LoneWolf, in April 2017. Add Brew Dog Elvis Juice Grapefruit Ipa 4X330ml Add add Brew Dog Elvis Juice Grapefruit Ipa 4X330ml to basket. In early 2016, the company filed trademark applications for ‘Elvis Juice’ and ‘BREWDOG ELVIS JUICE’ to protect the popular drink. Primed with tart pithy grapefruit peel for a citrus assault on the senses. BrewDog are offering everyone a free beer when their pubs re-open. Dieser Grapefruit-Overkill wird Eure Sinne verwöhnen. For other inquiries, Contact Us. ... Local News 290 more people have tested positive for … This service is provided on News Group Newspapers' Limited's Standard Terms and Conditions in accordance with our Privacy & Cookie Policy. Beim BrewDog Elvis Juice heißt es: Alle Scheinwerfer auf die Grapefruit. Brewery road trips. Dieses IPA ist ready to Rock’n’Roll. In a battle between the king of craft brewing and The King of rock and roll, the popular beer brand, BrewDog, has lost a legal fight with Elvis Presley’s estate over the name of one of its beers. Punchy resinous hoppy aromas blast from the glass; light floral and citrus notes riff against huge piney character. But Mr Johnson said: “Even with imperfect recollection, average consumers won’t mistake this beer for Elvis Presley.”, "The two marks are too different for there to be direct confusion. Showcasing Citra, Simcoe and Amarillo at their absolute best. All piled high on a caramel malt base. BEER maker BrewDog has won a legal battle with Elvis Presley’s estate over the name of an ale. Online retailer Brooklyn Brew Shop teamed up with BrewDog to make beer-making kits and mixes so you can recreate Punk IPA and Elvis Juice at … Any 4 for £6 - Selected Beers 250ml - 500ml Offer valid for delivery from 17/11/2020 until 02/01/2021. Read More Related Articles This is an IPA like no other. Contains 12 x Punk IPA, 12 x Pale Ale, 12 x BrewDog Elvis Juice, and 12 x Clockwork Tangerine 330ml Cans. ... Elvis Juice, Hazy Jane, and BrewDog Pale Ale available. Share 2K All Elvis are required to present a valid form of identification in any of BrewDog’s 28 UK bars. You can never have too much beer merch. For further details of our complaints policy and to make a complaint please click this link: thesun.co.uk/editorial-complaints/, Comments are subject to our community guidelines, which can be viewed, BrewDog won a legal battle and they can now call their IPA BrewDog Elvis Juice, Elvis Presley Enterprises claimed that consumers would think the King endorsed the drink, Brewdog announce the world's first crowdfunded beer hotel and sour beer facility, Independent Press Standards Organisation (IPSO). Score: 89 with 542 ratings and reviews. Aberdeenshire-based company BrewDog launched their … Elvis Juice is a American style IPA with a strong bitter edge. BrewDog Elvis Juice puts grapefruit centre stage. View our online Press Pack. Charles Lucas & Marshall can assist you in managing your trademarks, whether you’re looking to register a new brand or expand your existing portfolio. This is an IPA like no other. Elvis Presley Enterprises claimed drinkers would think the estate of the late singer — known as the King — endorsed the Aberdeenshire firm’s ale. Our latest AF beer has all of the grapefruit treble notes of his stronger sibling, Elvis Juice. This zest zenith delivers intense US hop aromas. This zest zenith delivers intense US hop… It wasn’t long before the suspicious minds of the Elvis Presley estate opposed the applications, having already registered the mark ‘Elvis’ for beers and other beverages. Please use the site Map this service is provided on News Group Newspapers Limited IPA BrewDog Elvis Juice over. Hops and the added grapefruit-peel Articles Shine the spotlight on the senses known as the —. They were contacted by lawyers from the glass ; light floral and citrus notes riff against piney. Over the name of one of their court battle the trademark registration process their... 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